Data processed and protected hereunder include any information (personal data) relating to an identified or identifiable natural person (the data subject, respectively), which can be directly or indirectly identified, in particular by referring to an identifier, such as the name, surname, identification number, location data, online identifier of that person or one or more physical, physiological, genetic, mental, economic, cultural or social identity, or any other factors by using each of them individually or in any combination.

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Data processing discussed herein means any operation or set of operations that is performed on personal data, whether or not by automated means, where such operations may include the collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or any other kind of operation with data.

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The data controller is the entrepreneur, the owner of SIA “MR ENTERTAINMENT” Ritvars Ilmanis, hereinafter – the Controller. Controller's contact details: address – Ķengaraga iela 5-57, Riga, LV-1063 phone +371 20219423, e-mail – info@bedifferent.lv.

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The website www.bedifferent.lv (hereinafter – the Website) collects data regarding the visitors of the Website, thus gaining an opportunity for the Website Operator to evaluate how useful the Website is and how it could be improved. The Controller is constantly improving the Website to increase its use, so the Controller needs to know what information is important to visitors of the Website, how often they visit the Website, what devices and browsers they use, what region visitors come from, and what content they like to read.

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The Controller uses Google Analytics, which allows the Controller to analyse the use of the Website. You can read more about how the basics of Google Analytics work here: https://support.google.com/analytics/answer/1012034?hl=en&ref_topic=6157800. The Controller uses the collected data for its own legal interests in order to improve the understanding of the needs of the visitors of the Website and to improve the availability of the information published by the Controller. The visitor can opt-out of collecting data from Google Analytics at any time, as described here: https://tools.google.com/dlpage/gaoptout/.

The server hosting the Website can record requests sent by the visitor (device, browser used, IP address, access date and time). The data referred to in this paragraph is used for technical purposes: to ensure the proper functioning and security of the Website and to investigate possible security incidents. The basis for collecting the data referred to in this paragraph is the Controller's legal interest in ensuring the technical availability and integrity of the Website.

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Cookies are small files that, each time a visitor visits the Website, the browser stores on the visitor's computer in the amount specified in the visitor's browser settings. Individual cookies are used to select and customise the information and advertisements offered to the visitor based on the content the visitor has viewed in the past, thus making the use of the Website simple, convenient and personalised for visitors. For more information on cookies, and how to manage or delete cookies, visit www.aboutcookies.org.

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The Website uses cookies to collect the user's IP address and browsing information and to allow the Website to remember the visitor's choice. Cookies allow the Controller to track the data flow of the Website and the interaction of users with the Website – the Controller uses this data to analyse visitor behaviour and improve the Website. The legal basis for the use of cookies is the Controller's legitimate interest in ensuring the functionality, availability and integrity of the Website.

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The visitor can control and/or delete cookies of their choice. More information on this process is available here: www.aboutcookies.org. The visitor can delete all cookies that are on their computer and most browsers can be set up to block cookies on their computer. The visitor can opt out of cookies in the browser menu or here: https://tools.google.com/dlpage/gaoptout. In order to make the necessary settings, the visitor needs to get acquainted with the Rules of their browser. If cookies are blocked, the visitor will need to adjust the settings manually each time they visit the Website, and there is also a risk that some services and features may not work.

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Website visitor statistical data can only be accessed by the Data Controller and shall not be disclosed to third parties. The Controller confirms that cookies and statistical information will be collected, processed and stored in accordance with the requirements of the regulatory enactments of the European Union, including Personal Data Protection Regulation No. 2016/679 of the European Parliament and of the Council of the EU of 27 April 2016.

The Controller reserves the right to change these terms at any time. The visitor of the Website is obliged to independently check the content of the Website in order to get acquainted with the changes in the rules. The visitor of the Website has the right to inform the Controller or the Data State Inspectorate if they consider that their rights have been violated.